Where are you based?
In England’s beautiful Lake District. Former home to other people who knew a thing or two about writing – Beatrix Potter, William Wordsworth, and Arthur Ransome.
What’s your tone of voice like?
What do you want it to be like? For some clients I adapt my travel copywriting tone to suit established brand guidelines, but with others I use variations of my own voice. It’s one reason they keep coming back. I’m a huge believer of using phrases that communicate rather than postulate, to connect with real people in the real world. Sure, I know a lot of big words, but they can put up barriers which is why conversational and sometimes humorous copy is my bread and butter when it comes to travel content writing.
Does that make you sound unprofessional?
Possibly. I’m not right for everyone, just as they’re not always right for me.
What words do you love?
Punctuate, gubbins, waffle.
I’m also a fan of regional language variations – did you know that around the UK, an alleyway is also known as a jitty, ginnel, close, or snicket?
And any you hate?
Reach out, touch base, pain points. Basically, any sort of corporate pomposity. Let’s cut the jargon and just talk business, person to person.
What are your specialist industries?
It’s travel and hospitality all the way. I’ve worked in travel for 20 years, with roles in sales, marketing, operations, and management perfectly positioning me as a true industry insider. We’ll just gloss over my stint as a tour rep at Disneyland for now. I’m a professional travel blogger too, and have worked with tourist boards, hotels, agencies, and activity providers all over the world to promote their services.
I also have experience copywriting for the retail, real estate, and manufacturing sectors, which are equally fun despite the distinct lack of palm trees.
Who is your perfect client?
Anyone who is fun to work with and doesn’t live and breathe corporate jargon. Someone who knows how to put together a decent brief so I can just crack on is ideal, but I’m happy to guide those who are just starting out on this journey.
I have a soft spot for partnering with small-medium sized businesses and start-ups who are looking to establish or polish their voice.
Can you spill the beans on who you’ve worked with?
I’ve done travel copywriting for TourScanner, Apus Peru, Far and Wild Travel Ltd, James Villas, For Rangers Adventures, Road.Travel, Touring Bird (Google), Beach Villas, Travel Scoop, Progressive Practice Sales, AT Revenue, and through Quill Content I’ve worked with Louvre Hotels, Aspinal of London, Boden, and Victorian Plumbing. Plus, a whole bunch of lovely businesses who hire me as their resident ghost writer.
How much do you charge?
On most travel copywriting websites you’ll find a lot of fluff about all projects being unique and therefore charged on an individual basis. This is how I work too. But isn’t it frustrating when you have to jump through hoops just to get an indication of costs?
So, here’s a little teaser to make sure we’re playing in the same ballpark:
- Blog articles/Web pages – from £200
- Copy editing – from £150
- Digital marketing – from £50
- Content strategy – from £1500
- Brochure copy – from £850
Of course, the pricing of each project will depend on several factors, including copy type and scope, the level of detail in your brief, how long I think the work will take, and the urgency of the deadline.
Quotes are valid for 30 days. A 50% deposit will get me out of the starting blocks, with the remainder due on completion.
Have a travel content writing project in mind? Let’s talk and I’ll send over a no obligation quote.
How do you accept payment?
BACS, Wise, Paypal (if you really must), Chocolate… Please note that you must cover any fees associated with your chosen payment method.
What if I want to make some changes?
I always include one round of edits with each travel copywriting project. Want more? I can sometimes be bribed with cake.
Will you copy edit an existing draft?
Sure! Let me take a look and I’ll give you a quote based on how long I think it’ll take me.
What is your turnaround time?
That depends on my current workload and the size of your project. As a rule, I only take on two new clients each month to ensure I can give you the time you need.
What about copyright?
Usually, copyright for all published content will pass to you on payment of your final invoice.
Is there a minimum project size?
No. I’m happy to take on anything from a single page of copy to an entire website. I offer options for monthly retainers too. Whatever keeps me in biscuits.
Do you understand SEO?
I eat it for breakfast! And have multiple articles that appear on page one of a certain search engine.
Do you only write copy for websites?
Nope. I can also work my magic on brochures, email marketing, newsletters, ads, press releases and social media posts.
What format do you provide the copy in?
Usually Microsoft Word, but if you have a better idea, I’m all ears. Having created and managed several websites I can also upload content directly to your site and save you the hassle.
Which locations do you work in?
Travel copywriting is a remote job, which means I get to work with lovely businesses all around the world, from Carlisle to Cusco, and from Johannesburg to Jakarta. If you want to meet in person, I’m UK-based.
Why should I work with you and not an agency?
It’s all about the personal touch, and I’m a specialist rather than a generalist, so you’ll be working with someone who knows what they’re talking about! And my overheads are low, savings that I always pass on to you.
So how do I get the ball rolling?
Either fill in the contact form, or drop me an email at hello (at) heathercole.co.uk and tell me a bit about your business, your project, and your goals. Can’t wait to talk!