See my travel copywriting in action
My lovely clients range from several of the world’s most famous travel metasearch engines and a well-known high-performance sports car manufacturer to tour operators and travel app start-ups. Discretion and a few NDAs mean I can’t divulge all their names, but you’ll find examples of some of my work below. If you need further samples or want to see something in particular, just ask.
Apus Peru
Client Type: Trekking holiday operator in Peru
Deliverables: Blog posts, keyword strategy, content planning
- Llamas, Llosa and beyond: what is Peru famous for?
- Ausangate treks: the ultimate guide
- Guide to attending the Qoyllur Rit’I Festival
“Heather is very professional in the way she approaches her writing; she is clear and concise with her communication which makes things so much easier! The final product is of extremely high quality, and lovingly and thoughtfully presented. Heather writes beautifully and her passion for the topic shines through; we love having her write for us! I whole heartedly recommend Heather.”
Ariana Svenson – Founder, Apus Peru
Far and Wild Travel Ltd
Client Type: Tour operator offering worldwide tailormade holidays
Deliverables: Content strategy, content management, landing pages, blog posts, emails, newsletters, social media posts
“Over the past year Heather has transformed our website with copy that really resonates with our clients. Her imaginative, playful style has been invaluable in developing the company tone, and her eye for detail and creative ideas were just what we needed to get that phone ringing!”
Peter Murray – Marketing Manager, Far & Wild Travel Ltd
For Rangers Adventures
Client Type: Start-up African safari operator with a conservation and charity focus
Deliverables: Content strategy, landing pages, blog posts, emails, and copy editing
“I used Heather for a variety of different travel copywriting, SEO optimisation and editing jobs for my new website. I can’t think of enough ways to describe how helpful and attentive Heather has been. Everything I asked of her was done to a superb standard and always well within the agreed time frame. I also found her knowledge and advice on industry content strategy invaluable and was delighted with her service from start to finish. Would absolutely use her again and could not recommend her highly enough.”
Charlie Potter – Managing Director, For Rangers Adventures Travel
TourScanner
Client Type: Worldwide tours and activities price comparison site
Deliverables: Landing pages, destination guides, tour listings, and blog posts
“It is a pleasure to work with Heather on our tour listings, blog articles and web pages for TourScanner. She creates very precise, imaginative, and engaging content for our site and never fails to meet our deadlines.”
Simone Semprini – CEO, TourScanner
James Villa Holidays
Client Type: Villa rental company
Deliverables: Landing pages and blog posts for European villa destinations
“Heather helped us by writing content for our new destination pages. The copy was exactly what we were looking for, met our tone of voice guidelines perfectly and was a brilliant mix of inspiring and factual. She delivered everything we needed on time and as per the brief, including all the keywords we were looking for. I couldn’t have been happier with the content and wouldn’t hesitate to recommend Heather to anyone looking for beautifully written copy.”
Rebecca Blakeburn – Marketing Communications Manager, James Villas
Conversant Traveller
Type: Personal travel blog
Deliverables: To conquer the world through engaging posts, itineraries, destination guides, and reviews. This is my own travel blog and has several posts on page one of a certain search engine.
- Camel trekking in the Sahara
- Ultimate 10-day Sao Tome and Principe itinerary
- Learning to plough with buffalo on a rice farm in Laos
“Heather cleverly infuses her articles with wit and enthusiasm, and I was impressed at the quick turnaround time during our partnership. She is a real professional who was a pleasure to work with, and we’ve received several bookings as a result.”
Emily Burrows – Founder, Wild Morocco
Road.Travel
Business Type: Digital travel guide marketplace
Deliverables: Worldwide road trip itinerary creation, destination research, travel planning
@Revenue
Business Type: Marketing and sales coaching agency
Deliverables: Blog articles, email copy, flyer text, social media posts
- Inspiring hope during a global pandemic with sign manufacturing
- Email sequences
- Social media posts
“I have worked with Heather on several projects for our small business clients and I have been impressed every step of the way. She recognizes and writes compelling copy in various voices and tones with ease, and she is a pleasure to work with!”
Andrea Keirn – Marketing Integrator, At Revenue
Progressive Practice Sales
Business Type: Real estate agent specialising in chiropractic clinic sales
Deliverables: Property descriptions, location research, ads for social media channels.
- Property listing
- Linkedin advert
- Creation of USP matrix for use with social media ads
“I have enjoyed having Heather on our copywriting team. She is prompt, responsive, and provides valuable feedback and quality work. I highly recommend her if you’re looking for a reliable and creative writer.”
Mallory Jenkins – Marketing Coordinator, Progressive Practice Sales
